Frequently, small and medium-sized businesses are overwhelmed with different strategies without a real focus on marketing fundamentals. These fundamentals drive any marketing effort no matter the size of your company. The key elements here are persuasion and repetition.
Persuasion marketing is merely organizing the buying and selling processes so you can present compelling information about your product or service that will persuade your prospects to take a specific action. All marketing should inform and persuade your prospects. With persuasion marketing, you are addressing the wants and needs of all prospects in such a way that you continue to move them through the various stages of their decision-making process – including the sale.
We double the persuasion by using a marketing messaging formula with another consistently proven basic fundamental that directly impacts the decision-making process – repetition. The more we hear or see something, the more comfortable we are with it, and the more likely we are to buy it.
Range of industries
Business planning & strategy
Our uninformed clients are often surprised by the tools and possibilities we offer them; by strategic thinking, we take them trough for exciting new enterprise:
- Get more hours for themselves — and make more money
- Attract and retain ideal, high-paying customers
- Allocate your time so you’ll get more done with same hours
- Sharp leadership skills to build your team
- Optimize expenses without sacrificing quality
- Automate your business, so you can scale to leave a legacy
You can transform your business to a revenue-producing asset that lets you work as much or as little as you want.
Research beyond the business plan
A healthy business plan is needed not just for financing but for your business road map. It requires you to go beyond feelings and experience and requires you to back up your idea with fact-based market research. Stakeholders need to have confidence in your understanding of the market numbers. So don’t leave to chance your business domination and positioning in the marketplace. Our clients will have access to our newly published book entitled “Dominate Your Competition, 5 Proven Steps To Differentiate Your Business In The Marketplace.” This helpful guide is available now on the wEquipu website as well as on Amazon.
We also ensure that your whole team is part of the process and that no one is left behind during the turnaround. The most crucial part is to stop your business bleeding and establish a certain degree of financial stability during the process – with everyone being involved.
The most alarming part for most clients going through or needing a business turnaround is a complete change in incoming cash flows. We help business owners ease not just cash inflows but also cash outflows for better and more reliable financial statements. We put up front the issues and a realistic view of what can be accomplished.
Why do you think branding works? And why do you think branding is so ineffective for small and medium-sized businesses? You probably guessed it…..they don’t have the money to flash their brand 10,000 times so that prospects get comfortable with it. Coca-Cola and Pepsi obviously have huge marketing budgets and years to invest so marketing can take hold. Small and medium sized businesses do not have these luxuries. In our process, we combine repetition with persuasion marketing to produce compelling, emotional marketing and advertising – all within your budget.