Focus on using powerful offers to generate leads, not to close sales.
In this post we will cover:
A powerful offer is irresistible to your potential customers’ emotional motivators.
A powerful offer will feature an element of urgency or scarcity as a key motivator for action.
|Strategy||Scarcity / Urgency||Example|
|Limited time offer||Urgency||2 for 1 Mother Daughter haircuts – Mondays from 1pm to 4pm.|
|Limited supplies available||Scarcity||Free! Mother’s Day gift ($50 value) with purchase for the first 20 customers on Mother’s Day.|
|Seasonal specials||Urgency||Mother’s Day Special: buy one, get one free on any service in our spa, Mother’s Day weekend only.|
|Free gift with action||Scarcity||Bring your mom in for a free haircut on Mother’s Day, and receive a salon bonus pack, worth $45, absolutely free!|
|Daily deal||Urgency||Book an appointment with us by the end of the day, and we’ll add on a free haircut for your daughter.|
Let’s walk through an easy step-by-step process for creating powerful offers that will generate qualified leads for your business.
1. Establish who you are trying to target, and what you want them to do.
3. Once you have identified the emotions you will try to target, determine which type of offer will work best.
Get creative and put together new and exciting offers for your potential clients on a regular basis.